ARCTURUS OUTDOORS
Heritage Wool Forged by Nature
For this campaign, we headed into the outdoors with Arcturus to highlight their new blankets and patterns during peak fall conditions. The goal was to deliver 2 short videos that invited you to take the blankets outdoors as they were intended. In the first spot, we follow a couple wrapping up together, taking pictures of autumn, and slowing things down for a moment. The scenery did a lot of the heavy lifting, and the blankets felt right at home.
The second video leaned into a more solo and rugged feel, focusing on a man setting up camp and working the blanket into his setup. Our goal was to create outdoor content that feels honest and lived in, showing both the warmth and durability of wool in the kind of environments it was made for. Their wool design is meant to take a beating and keep you warm for decades.
Video Production | Lifestyle Photography | Commercial Campaign | Outdoor Photography | Creative Direction | Brand Content | Creative Direction | Filming
Arcturus wool blankets feel like the kind of gear you end up reaching for over and over. They are warm, durable, and made to be used, whether that is camping in the fall, sitting by the fire, or throwing one down at camp when the temperature drops. What we love about them is how honest they are. Nothing flashy, nothing overdone. Just a well made wool blanket that does exactly what it is supposed to do and fits naturally into time spent outdoors.
