KNAFS x Civivi
Get Outside and Touch Grass
We worked with KNAFS on the launch of the Baby Banter 2 TG, creating a set of videos and photos that matched the energy around this knife from day one. Ben is genuinely fun to work with, and that made it easy to lean into humor and personality while still showing off what makes this product special. The videos were fast, playful, and built to feel entertaining first, with the product naturally woven in.
Alongside the launch video, we photographed the Baby Banter 2 TG across a range of everyday use cases. Simple, practical moments that show how the knife fits into real outdoor life. This project was a blast from start to finish and a great reminder that product launches can be polished, professional, and still have a sense of humor.
Video Production | Lifestyle Photography | Commercial Campaign | Outdoor Photography | Creative Direction | Brand Content | Product Launch | Utah Filmmaker
KNAFS was founded by Ben Petersen with a simple idea in mind, make knives that are fun, approachable, and genuinely useful. What started as a love for the knife community has grown into a brand built around thoughtful design, honest feedback, and not taking things too seriously. Ben is deeply involved in every product, bringing his personality, humor, and outdoor lifestyle into everything KNAFS creates. The brand has built a loyal following by staying transparent, listening to its audience, and making gear that feels personal, practical, and made by people who actually use it.
